User experience (UX) is vital to a digital product’s success or failure in the market. UX entails having a deep understanding of your product users, what they need, their value, abilities, and limitations. It also details the business goals and objectives of the group managing the website or mobile app. The best experience is when […]
COVID-19 taught us many things, and one of them is the vitality of digital platforms in promoting communication and engagement. Depending on how you look at it, a school website plays that role perfectly if fitted with the right components. It is incumbent upon school leaders to pursue custom school software or websites that allow
10 Essential components of a successful school website Read More »
Users are ruthless on a poor design, and you don’t want their wrath on your construction company profile. A 2019 research on the importance of branding design noted that most users would abandon a website if they did not find it visually appealing or had an overall bad experience. The same can be said for
Most small businesses do not spend time building a company profile until they need it. If you’re reading this, you’re probably looking for a company profile and already know what it is. But if you do not, a company profile is a marketing tool that displays your brand’s products and services. It briefly introduces your
A Comprehensive Guide to Writing A Killer Company Profile Read More »
At least ten clients have approached me so far this year, wanting to know if there is a point in creating an e-commerce website for their businesses in Kenya. Interestingly, these people were from diverse sectors, including pharmaceutical, fashion, furniture, electronics, and interior design. You probably do not operate within these sectors but have been
Should you invest in an e-commerce website in 2020? Read More »
The mobile application market has been an unfolding business over the past decade. Statistics have been proving this to us. According to Statista, there were nearly 10 million mobile applications in all major apps stores combined in the Q1 2018, where Google Play Store led the pack with 3.8 million apps. The stores are expanding
Does your business need a mobile application in 2020? Read More »
Building a brand is a timeless activity in which all businesses should engage. In part, new businesses continue to boom every day across all industries. A competitor can sweep you off before you notice if you are reckless with your business. In addition, we all want to make an additional sale, which means expanding our
Strategies to help you build and strengthen your brand in 2020 Read More »